The story of Chicken Road began in 2018 during a rainy weekend retreat in the countryside. Four friends – a teacher, a graphic designer, an environmental scientist, and a longtime board game enthusiast – found themselves stranded in a cabin with a dwindling supply of entertainment options. As they reminisced about childhood games and jokes, the age-old question "Why did the chicken cross the road?" sparked a lively debate that evolved into an impromptu game design session.
Using scrap paper, colored pencils, and whatever materials they could find around the cabin, they created the first prototype of what would eventually become Chicken Road. The primitive version featured hand-drawn chicken characters navigating obstacles drawn on sheets of paper taped together. Despite its simplicity, the game created hours of laughter and friendly competition.
Returning home, they couldn't stop thinking about their creation. Over the next six months, they refined the gameplay, replacing the simple dice rolls with strategic card play and developing unique chicken characters with special abilities. They tested the game with friends, family, and eventually at local game nights, incorporating feedback and making improvements with each iteration.
In 2019, they made the bold decision to form a company dedicated to bringing Chicken Road to market. With a commitment to sustainable production and eco-friendly materials, they launched a Kickstarter campaign that exceeded their funding goal by 300%. Since the official release in 2020, Chicken Road has found its way into thousands of homes worldwide, bringing joy and laughter to players of all ages.
